Many of our readers are currently on holidays, are about to go on holidays, or have just returned from their long deserved summer vacations. As summer is in full swing, let us share with you some reading suggestions that may help to make your holidays even more interesting and rewarding.
The following list includes the most interesting and relevant pieces issued in the first six months of the year – hopefully, you will find them inspiring. These texts are full of important ideas and are easy to read. The list includes interviews with top experts, and a pack of short and thought-provoking documents and studies.
C@mbio: 19 ensayos clave acerca de cómo Internet está cambiando nuestras vidas (BBVA Open Mind) Full text available here for download.
Aaker on Branding. 20 Principles That Drive Success (David Aaker) First chapter available here for download.
La Aventura de Diana: Emprendiendo e Innovando contra viento y marea (Nacho Villoch) First chapter available here for download.
Reputación Corporativa (Carreras, Alloza y Carreras) First chapter available here for download.
Relevant studies and trends:
Entorno de Control: Siete Preguntas que cualquier Consejero debe plantearse (Instituto de Auditores Internos)
The Rising CCO V (Spencer Stuart and Weber Shandwick)
The Chief Communications Officer and the C-Suite (EACD, AScoR and Russell Reynolds Associates)
If you prefer audiovisual format, check out these interviews and a workshop summary: