As you may know already, we are very proud of the Corporate Excellence’s Serie. It has three books written by experts about each one of the subjects considered: Alignment factor by Cees van Riel about alignment and corporate culture; Corporate Reputation by Carreras, Alloza and Carreras, and Strategic Communication and Its Contribution to Reputation, by Paul Argenti and which we proudly launched last October.
We want to share with you the good news: last February, Strategic Communication and Its Contribution to Reputation was among the top read books in the platform bluebottelbiz, where publishing houses offer their specialized content to executives and employees that search for relevant content and solutions. The book is a practical guide to help companies to activate advanced communication strategies that allow them to differentiate from their competitors and to build, using their good reputation, strong and trustful relationships with their customers, employees, investors and the society in general.
As a novelty and added value, the Spanish edition includes best practices cases of the main Spanish companies. Thus, readers can apply the knowledge and experiences explained by Paul A. Argenti to their own company. More particularly, the book describes 16 success examples and best practices of companies such as Abertis, Agbar, Banco Santander, Bankinter, BBVA, CaixaBank, Corporate Excellence – Centre for Reputation Leadership, Correos, Danone, DKV Seguros Médicos, Ferrovial, Gas Natural Fenosa, Iberdrola, MAPFRE, REPSOL and Telefónica.
Take a look at our Library if you don’t know it yet. Also, remember you can download the first chapter and the summary of this book for free. But remember, it’s in Spanish!