“Reputation has become a strategic asset for organizations. Businesses with a good reputation are able to differentiate themselves and thus lure investments and retain customers and employees, and at the same time achieve higher levels of satisfaction and loyalty towards their products and brands. Currently, corporate reputation is one of the two most popular non-financial indicators in the business world, including both private and public organizations”. Such is the starting point of Corporate Reputation, a manual published by LID Editorial, whose objective is to introduce the reader to the psychosocial phenomenon of corporate reputation.
Corporate Reputation is the second book of the Corporate Excellence Series . This text is a comprehensive overview of all research and scientific contributions made in reputation studies so far, analysed from three perspectives: financial, psychological and sociological, mirroring its three authors’ respective areas of interest: Ángel Alloza (psychologist), Enrique Carreras (sociologist) and Ana Carreras (economist).
The book’s presentation to the public will be held on September 19, 2013 in the Pontificia de Comillas – ICADE University. The event will feature the following speakers and participants: José Luis González-Besada, President of Corporate Excellence – Centre for Reputation Leadership, the book’s authors Ángel Alloza, Enrique Carreras and Ana Carreras, members of Corporate Excellence – Centre for Reputation Leadership: BBVA, “La Caixa”, Iberdrola, Repsol, Santander, Telefónica.
The event will be moderated by Carlos Salas, Director of información.es.
The presentation’s programme:
18: 45 Arrival of participants
19:00 Opening remarks
19:10 Presentation of Corporate Excellence – Centre for Reputation Leadership.
19:25 Presentation of the book Reputación Corporativa (Corporate Reputation).
19:40 Discussion involving sponsor companies, speakers and participants.
20:15 Book signing session.
20: 30 End of session.