Last Friday we talked about what makes us like some companies better than others and today we want to recommend Brand Psychology to learn the neuroscientific approach on this issue. The author, Jonathan Gabay, is a lecturer and expert in Brand, Reputation and Communication. The book was published by Kogan Page in 2015.
Gabay explains how both sides of the brain connect when we take decisions and how this fact shapes our beliefs and trust on certain companies and people.
Today, brand reputation and the fact that people believe and trust in a brand depend on the decisions where emotional and rational memories crash. Brand Psychology studies the new relation models and analyses the different techniques to be developed by brands to reach their stakeholders.