2016 has started with a lot of energy in Corporate Excellence; we are excited to keep sharing the main trends, events, lectures, and meetings of the year with you. Our activity plan for this year is almost ready, we are looking forward to making further progress on the management of strategic intangible assets, and, of course, tell you about it.
As every Friday, we want to recommend you some of our favourite things. However, before jumping into 2016, we would like to take a look back to all the great things that happened last year.
This is our selection:
> We had a bunch of new and interesting books to learn more about leadership. Some of our suggestions included El poliedro del liderazgo by Àngel Castiñeira and Josep Maria Lozano; Creating Leaderful Organizations by Joseph A. Raelin, and Leadership Brand by Dave Ulrich. Companies need to develop a ethical leadership and hire leaders that become moral referents to be able to act in benefit of society and be sustainable in the long term. If you missed them, you can read a summary of the three books .
> Still on the subject of leadership, if you haven’t seen it yet, we want to suggest taking a look at Roger Bolton’s interview about new leadership profiles. The President of the Arthur W. Page Society claims that companies urgently need professionals able to adapt themselves and lead the new business context by developing new skills in order to help their organizations to successfully navigate this new intangible economy. See the interview here.
> As you may know, reputation is one of our favourite topics, so we couldn’t forget to include some readings about the topic on this list. We highly recommend you reading The Oxford Handbook of Corporate Reputation published by The Oxford University Press in 2012, which includes a selection of articles about reputation carefully edited by Michael L. Barnett and Timothy G. Pollock on the topic. If you don’t have time for the full document, you can always read the summary of the book in our Knowledge Center by clicking here. Also not to be missed La buena empresa —The Good Company— by Justo Villafañe, professor at Universidad Complutense in Madrid and president at Villafañe & Asociados Consultores. You can access to the summary in English here.
> We also presented the main results of 2015 Edelman Trust Barometer. The findings of the 15th issue show that trust levels comparable with the data of 2009, when the financial crisis started. This highlights the need that managers of intangible assets have for listening the demands of their stakeholders and learning how to read the social context if they want their companies to survive in this new context. Here you have a link to access the report. In Corporate Excellence, we have already started the countdown to know the findings of the 2016 issue, which Edelman will be sharing at the end of the month.
> Last but not least, we developed a very interesting text, Transformations in the purchase funnel, together with Acceso to explain the management of the new touch points in the purchase funnel, how to benefit from Data Science or how to successfully measure a product launching. You can read it here.
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