We are just one day away from the arrival of Paul A. Argenti, his masterclass and the launch of our newly published title Comunicación estratégica y su contribución a la reputación (Strategic Communication and Its Contribution to Reputation). The event featuring this famous expert is fully booked, and we are sorry we have to close admissions due to limited availability.
As you well know, Corporate Excellence aims to support projects that help companies to improve and maintain best practices. In line with our goal “to help companies around the world achieve excellence in managing their intangible assets”, we look for ideas and carry out projects that add value to the entire business community and the society in general.
This year, one of our biggest projects was publishing the adapted Spanish version of Paul A. Argenti’s famous manual Corporate Communication. Corporate Excellence has worked hard on this project, and we are satisfied and delighted with the final product. Besides, we are excited to announce that on16 October we are holding a presentation of Strategic Communication and Its Contribution to Reputation (Comunicación estratégica y su contribución a la reputación – the Spanish title of the book).
Please meet the graduates of the Global CCO’s second class. The Programme was developed by Corporate Excellence and ESADE Business School jointly with Columbia University and Georgetown University.
The third day of the World Public Relations Forum, a major communication and public relations event, featured some prominent speakers, who expressed visionary ideas, relevant not only for corporate communication and all professionals involved in this sphere, but also globally, for the entire business community – in the short and long run.
The second day (and the first dedicated to corporate communication) featured many renowned speakers representing the international professional community. The discussion revolved around communication as well as organizations, persons, values, corporate ethics, governance and many other relevant topics for efficient management of intangible assets in organizations.
As you already know, the Advisory Board of Corporate Excellence includes top class experts, who share their expertise and knowledge with our members. We are pleased to announce that on September 16 we are holding a meeting with Nigel Hollis, member of the Board and VP and Chief Global Analyst of Millward Brown.
September 19 is a big day for Corporate Excellence and 17 students of the Global CCO Programme’s second class. We are presenting 4 projects that conclude the three modules taken up by this group of communications professionals. Hey have already attended classes delivered by ESADE, Columbia University and Georgetown University. After the presentations, the students will officially receive their certificates of completing this ambitious course developed by three business schools.
The Global CCO 2013 -2014 from Corporate Excellence – Centre for Reputation Leadership
The World Public Relations Forum, which will be open until September 23, opened today with the keynote speech of Anne Gregory, Chair of the Global Alliance. The communication expert said that more than 700 participants from 60 countries would take part in the event. She then announced the start of the first working day dedicated to cooperation with the academic community and scholars’ contribution into corporate communication.
This week Corporate Excellence has visited BBVA’s Innovation Centre to take part in the workshop titled Trends in Corporate Communication 2014. Darwin in Communication: success through adaptation.
Led by top experts in communication, the discussion focused on the new ways of reaching audiences and some current trends, opportunities and challenges faced by organizations.
